CEO Breakfast: April 15, 2010

Marketing in a Down Market

Presented by John Hock of the Dayton Business Journal 

Are you upset because the phone's not ringing from the right people?  Do you feel under pressure because your marketing programs aren't moving?  Are you frustrated because you are looking for help and just not finding it?

In today's tough economy, many companies are turning to advertising. Quite often, this is the right decision - one long overdue.  But it is not always so. Join us as John Hock speaks about "Marketing in a Down Market" and helps you find out if advertising makes sense.

Learn about establishing objectives, developing plans, setting expectations, and the four different types of advertising campaigns. It is a no-risk chance to see if advertising is for you.  John is the senior account executive of the Dayton Business Journal and has a solid background in sales, training and management.

The breakfast will take place at the Ramada Plaza North on Wagner Ford Road.  Registration and networking begin at 7:30 a.m. with the program from 8:00 a.m. - 9:00 a.m. The cost is $10.00 for NARI Certified Professionals, $20.00 for NARI members and $30.00 for non-members. Register today at or call 222-NARI and RSVP today!


RRP Certification

May 11, 2010 and June 11, 2010


Miami Valley NARI has added two additional classes for the RRP Certification because the April 16, 2024 course is sold out.  The dates for these newly scheduled classes are May 11, 2024 and June 11, 2010.  These classes will be instructed by William Mentrath, MS.  If your firm is not yet Certified, here are two more opportunities.  Each class will take place from 8:00 a.m. - 5:00 p.m. at the Ramada Plaza North on Wagner Ford Road.  The cost of the class is $179.00 for members and $229.00 for non-members.
EPA's Renovation, Repair and Painting Final Rule (40 CFR 745) requires that renovations conducted for compensation, must be performed by Certified Firms using Certified Renovators, Renovation firms that wish to work in pre-1978 homes and child-occupied facilities must apply to the EPA and pay a fee in order to become certified. Renovators seeking to become Certified Renovators must successfully complete an EPA-accredited renovator course or a course accredited by an EPA authorized State or Tribe. This course is the EPA model course for Certified Renovators and as such meets all requirements in 40 CFR 745.90. This course will teach attendees how to comply with the EPA Renovation, Repair and Painting Rule and the HUD Lead Safe Housing Rule, and how to perform lead safe work practices safely and effectively. Once you have successfully completed this Certified Renovator Initial Course, delivered by an EPA-accredited training provider, you will be an EPA Certified Renovator. EPA Certified Renovator status will allow you to do lead safe renovation, repair, and painting work in pre 1978 housing and in child occupied facilities where work will disturb lead-based paint.
The classes are limited to 24 students each and fill up quickly.  Please call (937) 222-6274 to register or go to 


Managing Customer Personalities Luncheon: April 27, 2010

Presented by Gail Jordan of Jordan Consulting

Our speaker for this luncheon will be Gail Jordan of Jordan Consulting. Gail is an award-winning Sales Professional with a proven track record in building successful advertising programs for medium to small businesses for over 26 years. Her major strengths include handling multiple projects simultaneously, performing in a fast paced environment and meeting strict deadlines.  The title of her presentation will be "Managing Customer Personalities". Come out and hear about different ways to cope with the many personalities your customers may have! 

The luncheon will take place at the Ramada Plaza North, 2301 Wagner Ford Road. Registration and networking begin at 11:00 a.m.  Lunch and the program are from 11:30 a.m. to 1:00 p.m. Registration fees are $25.00 for members and $30.00 for non-members.  Register today at or call (937) 222-6274 and RSVP today!


2010 PRO Expo: Presented by Pella 

On Tuesday, April 27, 2010, from 3:00 to 8:00 p.m., the all-star event of the season, the PRO Expo, will take place at Great American Ballpark, home of the Cincinnati Reds.  At the PRO Expo, there are many opportunities to learn from dynamic, content rich education sessions with opportunities to earn CEU's. You may improve your business with new products and business tools. Best of all, there are plenty of chances to network with other professionals. Enjoy food, refreshments, and $10,000 worth of fabulous prizes.
Doors open at 3:00 p.m. for check-in. The Expo Floor includes Pella product displays, local vendor displays, food, beverages, entertainment and a keynote address.

At 3:15 p.m., educational breakout sessions begin, and they continue until 8:00 p.m. Some of these sessions include:
     �Why Pella? - presented by Pella
     �Residential & Commercial Construction Trends - presented by Hanley Wood
     �Universal Design - presented by Kohler (AIA Accredited Course)
     �The Future of Remodeling - presented by Mark Richardson of Case Design/Remodeling, Inc.
     �Window Replacement Solutions for Commercial Buildings - presented by Pella (AIA Accredited Course)
    �Top Remodelers Speak Out: Best Practices to Strengthen Your Business - presented by Remodelers Advantage Inc.
    �Greening the Bottom Line - presented by Reed Business Information (AIA Accredited Course)
    �Integrating Siding Into Your Business - presented by James Hardie
    �Transform Your Market - presented by Cygnus Business Media
    �Challenges & Solutions for Today's Ceramic Tile & Stone Installations - presented by Schluter (AIA Accredited Course)

To register, go to We hope that you can attend, and turn the knowledge that you and your company gain at the event into a home run!


Breakfast on the Level: May 13, 2024

The EPA RRP Rule, What it Means to the Contractor

Presented by Don Ebding and Mark Fleming

Of great concern to members of NARI are the legal and insurance ramifications of the EPA's Renovation, Repair and Painting Final Rule.  As we learned from asbestos, being Certified by the EPA may not be enough to protect yourself and your business.
Mr. Don Ebding of Kinker-Eveleigh Insurance Agency graduated from the University of Cincinnati and specializes in contract review, establishing and maintaining large fleet safety programs, OCIP/Construction Wrap Programs, Worker's Comp Programs, and more. Don will bring us up-to-date with the insurance needs and concerns of this new Lead Ruling including what you should be looking for in your policy.


Speaking from the legal issues perspective, Mr. Mark Fleming has over 30 years experience in the construction business.  He has been a residential and commercial general contractor and construction manager.  He has extensive experience as a litigation consultant, working with his clients to analyze individual dispute situations and provide the objective and technical assessment needed to reach resolution in settlement negotiations, mediation or arbitration.  In the event a case proceeds to trial, Fleming has served as an expert witness and is able to support his clients in every phase of the legal process. Mark will educate us in how to protect ourselves concerning the RRP Initiative. 

The breakfast will take place at the Ramada Plaza North, 2301 Wagner Ford Road. Registration and networking begin at 7:30a.m. Breakfast and the program are from 8:00 a.m. to 9:00 a.m. Register today at or call (937) 222-6274 and RSVP today! Registration fees are $10 for NARI Certified Professionals, $20 for NARI members or $30 for non-members.


Membership Meeting: May 25, 2024

Gas Safety and Efficiency

Presented by Mike Wilson

Join us as Mike Wilson of Vectren talks about "Gas Safety and Efficiency" including new marking standards that will be implemented in April.  We can all afford to learn ways to be safe as well as ways to help conserve energy to cut costs and to protect our beautiful planet.

The luncheon will take place at the Ramada Plaza North on Wagner Ford Road. Registration and Networking begin at 11:00 a.m.  Lunch and the program are from 11:30 a.m. to 1:00 p.m. Registration fees are $25.00 for members and $30.00 for non-members. Register today at or call (937) 222-6274 and RSVP today! 


Classes Help Keep You Up to Date With Latest Marketplace Skills

Your Better Business Bureau and the Workforce Development and Corporate Services Division of Sinclair Community College have partnered to bring you programs aimed at keeping you up to date on marketplace skills. Check out these preferred, local training opportunities offered during the month of April...
Developing A Social Media Strategy
April 13, 8:30 - 10:30 a.m. at Sinclair Conference Center, 444 W. 3rd St., Dayton
Do you know if your company has a Social Media Strategy? Do you know what steps are needed to develop one? In this class, learn how to develop a social media strategy by looking at which tools to use, and what daily, weekly and monthly activities should be done. Go over what your social media policy should entail and what the internal and external social media communications should look like. Also, define goals and best practices for your social media strategy. BBB Accredited Businesses: $99 per person

LinkedIn Basics
April 22, 9 - 11:00 a.m. at Sinclair Conference Center, 444 W. 3rd St., Dayton
Learn about LinkedIn and its tools. This workshop is designed for those new to LinkedIn and will give you an in-depth introduction to the value and benefits of online business networking and how it works with LinkedIn. During class, you will build your LinkedIn profile, learn how to send invitations and manage your LinkedIn inbox. Also, find group for your industry to learn from and those in your target market. BBB Accredited Businesses: $99 per person.

LinkedIn Advanced
April 27, 9:30 - 11:30 a.m. at Sinclair Conference Center, 444 W. 3rd St., Dayton
See the full power of LinkedIn so you can become an effective and efficient user! Pre-requisite: Must have a LinkedIn Profile. Topics covered in this workshop include:

Best practices

Running people searches

Companies - Business development research to look for recent promotions and new hires

Answers - how to ask or answer questions, how to set yourself up as an expert

Applications - which ones should you use and why

Time management - what you need to do 30 minutes per week to stay in front of your customers. BBB Accredited Businesses: $99 per person.

For more information or to register for any of these events, visit Enter the promo code BBB2010 to receive the BBB Accredited Business pricing. (Note: series have a different promo code noted within the class description).


Business Owners Pay for Layoffs

By Emily Maltby

After several years of growth, a company, which has two reptile pet stores in Montclair and Covina, Calif., ran headfirst into the recession. As employees left, they weren't replaced, but recently the company decided to let go of three workers. In three years, the staff shrunk to five from 12. Now, like many owners, Mr. Solar will be paying a higher state unemployment insurance tax as a direct result of those layoffs.

State unemployment insurance taxes are paid throughout the year, as owners pay their other payroll taxes. States typically have a base unemployment tax, which owners will pay according to the size of their payroll. But as a company lays off employees, it develops a negative history or so-called "experience rating" that can boost that tax.
"We didn't know there were repercussions, but we had to do it," says Mr. Solar of his thin staff. "But now we're going to be punished for keeping the business alive."
Adding to the burden, a number of states are running out of funds to pay for their out-of-work populations. With jobless claims swelling and coffers depleting, at least 35 states are hiking unemployment tax rates this year, according to a survey by the National Association of State Workforce Agencies conducted late last year.
"This has been a gradual problem, and like a cancer, it's been spreading as more and more states hop on the bandwagon," says Henry Atkinson, a financial consultant for staffing solutions provider Ajilon, part of Adecco Group North America in New York.
The tax increases will impact thriving businesses as they expand their payroll, as they will have to pay based on their growing wages. But the hikes are more detrimental to firms that have laid off employees recently.
"The business that has laid off folks gets hit proportionately higher because while they pay less in total wages, and therefore less in employment taxes, their experience rating will go up and it takes numerous quarters of no layoffs to get that experience rating back down," says Henry Paula, a tax principal at Reznick Group PC, in Bethesda, Md. "Things are tough already for them, so this is a big deal."
Jim Garland, owner of Sharp Details Inc., pays state unemployment taxes in the six states where his airplane-cleaning and custom-detailing business operates. Four of those states have increased tax rates recently.
Taking into account the vacillating base tax rates in all six states, Mr. Garland says he's paying about 7% more than three years ago. "From 2007 to 2008, there was no increase. From 2008 to 2009 there was some. But between 2009 and 2010 there was a big jump, which I see as a direct correlation to the unemployment levels," he says.
Some employers are bracing for higher increases, particularly if they have had multiple rounds of layoffs or are located in hard-hit states. According to the NASWA survey, the unemployment insurance tax increases vary widely from state to state, with a median of 27%.
Mr. Garland's 55-employee company has been growing and adding staff, so his state tax rates have remained at the base levels, but because some of those base levels have been rising, he's been burdened by the cost. "When the economy was rolling, we could... explain we need to pass costs along," he says. "But now the customer is facing the same squeeze and wants lower prices."
Meanwhile, payroll tax breaks have become a priority on the federal level. In January, President Barack Obama proposed giving firms a $5,000 tax credit for every new job added and, for those firms expanding payroll, a payroll tax holiday on the 6.2% Social Security tax. A watered-down version of the proposal passed in a $17.5 billion jobs bill earlier this month, relieving employers from Social Security payroll taxes on new hires and giving them a $1,000 tax credit if the workers stayed on for a year.
It's difficult to evaluate whether the good news from the federal level outweighs the bad news from the state level, financial experts say. Johanna Sweaney Salt, a CPA at Kaufman, Schmid, Gray and Salt LLP, says growing firms may find the federal tax breaks lucrative in states where unemployment taxes are only marginally increasing.
But others, such as Mr. Atkinson, say there's no clear-cut answer. "For most businesses, the [state] payroll tax hike starts to bite pretty hard," he says.
Mr. Solar, the pet store owner, doesn't see federal tax breaks helping him, as he is in no position to hire. "To take advantage of a tax credit, I need to make a profit and I'm not," he says.
Mr. Garland thinks the federal tax breaks are too restrictive. For example, the provisions outlined in the recently-passed jobs legislation will only apply to new employees who have been out of work for two months.
"When the government helps you out, it's extremely complicated," he says. "You have to set aside a weekend to find out if it'll help you and, at the end of the day, it might not. But when there are new's just across the board."


April 7, 2010





Miami Valley NARI
937.222.NARI (6274) | Fax: 937.222.5794 |
[email protected]