Wednesday March 24, 2024

Last Call for "Happy Hour"... Join Us This Evening! 

Sponsored by Ferguson Enterprises


Please join us for Miami Valley NARI's first "Happy Hour" social event. Ferguson Enterprises is hosting the get together at Tale Gators Italian Pub located in Centerville, OH. Dry snacks and drinks will be compliments of Ferguson. Come on in and unwind! Visit with some old friends you haven't seen in awhile and some new friends you haven't met yet. What better way to welcome in the spring than to hang out with your favorite NARI pals! (Don't forget to get with Billy and the gang to discuss your next project. They'd love to help you!) 

RSVP by contacting the Miami Valley NARI Office at (937) 222-NARI (6274) by fax 222.5794 or online at


Save the Date: April 15, 2010

Breakfast on the Level

Presented by John Hock of the Dayton Business Journal 


Are you upset because the phone's not ringing from the right people?  Do you feel under pressure because your marketing programs aren't moving?  Are you frustrated because you are looking for help and just not finding it?
In today's tough economy, many companies are turning to advertising. Quite often, this is the right decision - one longer overdue.  But it is not always so.
Join us as John Hock speaks about Marketing in a Down Market and helps you find out if advertising makes sense.
Learn about establishing objectives, developing plans, setting expectations, and the 4 different types of advertising campaigns. It is a no-risk chance to see if advertising is for you. 

John Hock is the advertising director of the Dayton Business Journal and has a solid background in sales, training and management.

The breakfast will take place at the Ramada Plaza North on Wagner Ford Road.  Registration and Networking begin at 7:00a.m.
Register today at or call 1-800-498-NARI and RSVP today!


RRP Classes Offered by Chapter

April 16, 2010

Sold Out


This class has sold out.  If you are interested, let us know and we'll put you on a wait list in case of cancellation.


The University of Cincinnati will conduct instruction at Miami Valley NARI's two Repair, Renovate and Painting (RRP) classes. EPA's Renovation, Repair and Painting Final Rule (40 CFR 745) requires that renovations conducted for compensation, must be performed by Certified Firms using Certified Renovators.


Renovation firms that wish to work in pre-1978 homes and child-occupied facilities must apply to EPA and pay a fee in order to become certified.  Renovators seeking to become Certified Renovators must successfully complete an EPA-accredited renovator course or a course accredited by an EPA authorized State or Tribe.  This course is the EPA model course for Certified Renovators and as such meets all requirements in 40 CFR 745.90.

These classes will be conducted at the Miami Valley NARI offices at 136 South Keowee Street in Dayton. The cost for this program is $179.00 for members and $229.00 for non-members. Note class size is limited to 24 students and will be done on a first come, first serve basis.  Additional classes will be scheduled as needed to accommodate all members. Register today at or call 1-800-498-NARI and RSVP Today!


Save the Date: April 27, 2010


Presented by Gail Jordan of Jordan Consulting

Our speaker for this luncheon will be Gail Jordan of Jordan Consulting. Gail is an award winning Sales Professional with a proven track record in building successful advertising programs for medium to small businsses for over 26 years. Her major strengths include handling multiple projects simultaneously, performing in a fast paced environment and meeting strict deadlines.  The title of her presentation will be "Managing Customer Personalities".  Come out and hear about different ways to cope with the many personalities  your customers may have! 

The luncheon will take place at the Ramada Plaza North on Wagner Ford Road. Registration and Networking begin at 10:30 a.m.  Lunch and the program are from 11:00 a.m. to 1:00 p.m.  Register today at or call (937) 222-6274 and RSVP today!


NARI National Board Meeting- April 2010

Miami Valley NARI will be officially represented in Phoenix for the Spring 2010 NARI National Board meeting by Chairman of the Board, John Bordenkircher, CKBR and Past Presidents Ray Bell, CR and Bill Bilbrey, CR, CKBR.  If you have topics or feedback you would like to see brought before the National Baord of Directors or a National Committee, contact the Miami Valley NARI office no later than April 5, 2010.


2010 PRO Expo: Presented by Pella 

On Tuesday, April 27, 2010, from 3:00 to 8:00 p.m., the all-star event of the season, the PRO Expo, will take place at Great American Ballpark, home of the Cincinnati Reds.  At the PRO Expo, there are many opportunities to learn from dynamic, content rich education sessions with opportunities to earn CEU's. You may improve your business with new products and business tools. Best of all, there are plenty of chances to network with other professionals. Enjoy food, refreshments, and $10,000 worth of fabulous prizes.
Doors open at 3:00 p.m. for check-in. The Expo Floor includes Pella product displays, local vendor displays, food, beverages, entertainment and a keynote address.

At 3:15 p.m., educational breakout sessions begin, and they continue until 8:00 p.m. Some of these sessions include:
     �Why Pella? - presented by Pella
     �Residential & Commercial Construction Trends - presented by Hanley Wood
     �Universal Design - presented by Kohler (AIA Accredited Course)
     �The Future of Remodeling - presented by Mark Richardson of Case Design/Remodeling, Inc.
     �Window Replacement Solutions for Commercial Buildings - presented by Pella (AIA Accredited Course)
    �Top Remodelers Speak Out: Best Practices to Strengthen Your Business - presented by Remodelers Advantage Inc.
    �Greening the Bottom Line - presented by Reed Business Information (AIA Accredited Course)
    �Integrating Siding Into Your Business - presented by James Hardie
    �Transform Your Market - presented by Cygnus Business Media
    �Challenges & Solutions for Today's Ceramic Tile & Stone Installations - presented by Schluter (AIA Accredited Course)

To register, go to We hope that you can attend, and turn the knowledge that you and your company gain at the event into a home run!


Breakfast on the Level

May 13, 2010

Miami Valley NARI is researching the possibility of securing information to discuss the upcoming RRP Lead Rule administered by the EPA. We will obtain a legal point of view as well as the potential impact from an insurance aspect. More information to come.

The breakfast will take place at the Ramada Plaza North on Wagner Ford Road. Registration and Networking begin at 7:00a.m. Breakfast and the program are from 7:30 a.m. to 9:00 a.m. Register today at or call (937) 222-6274 and RSVP today! 


Membershop Meeting Luncheon

May 25, 2010

Join us as Mike Wilson of Vectren talks to us about Gas Safety and Efficiency as well as new marking standards that will be implemented in April.  We can all afford to learn ways to be safe as well as ways to help conserve energy to cut costs and to protect our beautiful planet.

The luncheon will take place at the Ramada Plaza North on Wagner Ford Road. Registration and Networking begin at 11:00 a.m.  Lunch and the program are from 1130 a.m. to 1:00 p.m.  Register today at or call (937) 222-6274 and RSVP today! 


NARI Leaders Deliver Appeal on Capitol Hill

NARI President William E. Carter, MCR, CKBR, UDCR, and incoming Government Affairs Committee Chairman David Merrick, MCR, UDCR, spent Thurs., March 18 on Capitol Hill in Washington, DC to request a delay on the implementation of the Environmental Protection Agency's (EPA) Lead Renovation, Repair and Painting (LRRP) Rule.  NARI leaders met officials from the EPA, the Office of Management and Budget, as well as key senate leaders of the Energy Committee and Environmental and Public Works Committee.

Consistent with NARI's core purpose to advance the remodeling industry's vital public purpose, protecting the safety, welfare and housing of homeowners is included.   Thus, NARI supports the EPA in its effort to protect the public from the hazards of lead poisoning.  There is serious concern, however, that the remodeling industry is not, nor can be prepared for, an implementation date of April 22, 2010.  The request for delay was made based on the following: 

* The number of trainers is insufficient to certify the agency's very conservative estimate of 200,000 contractors required. 
*  Only 14,000 individuals have been certified to date, and seven states reportedly have no trainers.
*  The opt-out provision is a significant component of the rule and is under continuing review.  
*  The EPA has not commenced its planned public awareness campaign; the general public and the majority of contractors are not even aware of the rule.

"Issues like this which affect the remodeling industry and our members cause NARI to become more involved in the government arena" Carter said.  "The government does not understand our industry and we must enable that understanding.  The leaders with whom we met were receptive and keenly interested.  We are hopeful that these key visits will result in a meaningful and necessary relief." 

Until the EPA or Federal government officially announces a delay of the LRRP rule, NARI members who work on homes built prior to 1978 must become certified by the April 22, 2024 deadline. Right now, there is no other alternative. 

NARI Chapters are holding training sessions, and members can find additional information on all EPA LRRP-related information at NARI will remain active on this issue, and continue to keep members informed of developments.


Update on Merkley Amendment/Healthcare Bill


With vote on the bill imminent, NARI reissued a Call to Action in early March urging NARI members to again voice concern and opposition to the Merkley Amendment, which unfairly mandated
remodeling/construction contractors with five or more employees to provide health insurance coverage.  No other industry with this employee threshold was required to do so. On March 21, the House passed the bill, and we learned that the Merkley Amendment had been removed from the bill prior to passage on the basis that enough elected officials heard from contractors who voiced opposition.  To our knowledge, NARI is the only association that identified this onerous amendment and expressed opposition.

NARI thanks its members for participating in our Call to Action and for making a difference for the industry.


Re-Branding Gives You a New Start in a New Market

By Morgan Zenner

If someone were to glance at your brochure or magazine ad, what would they infer about your company in less than 10 seconds? As an owner, being involved in every aspect of your company may block you from seeing an outsider's perspective. That's why it's always a good idea to take a step back and try to imagine your branding through a client's eyes and align your messaging with your company's future goals.
This is easier said than done. Bob Gallagher, chief operations officer of Sun Design Remodeling Specialists Inc., found this out nearly nine months ago when he decided to put his company through a complete re-branding effort in the middle of a recession.
Gallagher explains how the re-branding effort was strategic because the company wanted to attract a higher-end market through promoting an improved area of the company. "Over time we felt the market we had started out with (i.e. small to medium-sized jobs) was not where we wanted to be today," he says.

To attract a higher-end market, Gallagher and his team felt that the brand needed to reflect the professionalism and creativity his company is capable of, especially in his design staff.
Over the last 22 years, Sun Design has accumulated six in-house designers that have turned a remodeling company into a full-service design/build firm that needed some attention. "As our projects and our staff improved, this became our way of turning the internal reality (of the company) into an external reality to the public," Gallagher says.
Sun Design hired a reputable advertising agency that specializes in the real estate companies. "Their award-winning track record in a similar industry and their reasonable price made it an easy decision," Gallagher explains.
The advertising agency helped Sun Design identify their goals and their messaging through the new branding and helped them make the transition from the old brand to the new brand.
"This was a company-wide effort by everyone (sales, marketing and design staff), but the final decisions for the logo and the messaging were left up to the owners," he says.
Once the decisions were made, Gallagher started to roll out the new logo slowly, at first by combining both the old logo and the new logo on advertisements in Shelter magazine and in their newsletters.
"We used both logos in everything for the first two to three months, including a couple ads in Shelter, our Web site and e-newsletters," Gallagher says. The e-newsletters explained the concept behind the new look to allow people to understand and embrace the change. He also combined the new look into all of the open house seminars and new jobs.
After three months, Sun Design changed over to the new logo on everything, including their Web site, business cards, marketing materials, letter head, contracts, job signs and e-mail taglines.
"I think the transition was smooth, but what was most interesting is the fact that past clients who already knew us hardly noticed the new logo," Gallagher says. However, the new logo was appealing to the new higher-end market that Sun Design was trying to attract.
Some might think that a re-branding effort taking place in a down economy may be a risky move, but Gallagher disagrees. He sees the downturn as a great opportunity to show off. "We made the decision early on to increase our marketing efforts, and the re-branding was thought to reach the wealthier clientele that were less effected by the recession, or at the very least, maintain the revenue stream that we had."
So far, Gallagher has noticed a number of positive reactions from new clients and old clients. People are excited that Sun Design is putting added energy and creativity into their branding and their company-it gives off an impression of strength and vitality as an organization despite the economic conditions.  

In a slower economy, the strongest survive. Publicly investing into your company helps motivate people to put their money into a successful organization rather than a struggling organization.
Also, Sun Design was able to level the playing field with competitors that were receiving the majority of the higher-end jobs. "We established ourselves as a player in that market and proved that our company could do it just as well if not better."
For now, Gallagher is taking things one day at a time. He continues to convert the old logo to the new logo where needed. He has maintained his revenue stream and job size and is predicting an increase come spring. He recently hosted an open house event at his showroom and received two signed agreements on the same day of the event.
"The lack of dramatic improvement could be a product of the extreme weather conditions in the Northeast, but we are confident with our positioning right now and excited to see what's to come this spring and next year," Gallagher says.
According to Harvard's Joint Center for Housing Studies' Leading Indicator of Remodeling Activity (LIRA), home improvement spending is predicted to increase by second quarter 2010. To Gallagher, the investment of his re-branding efforts will help him create a fresh start just in time for the upswing in home improvement spending.


March 24, 2010





Miami Valley NARI
937.222.NARI (6274) | Fax: 937.222.5794 |
[email protected]